Strategy
Collaboration
UX/UI
Prototyping
AI
How I led design through ambiguity to turn emerging AI capabilities into cohesive experiences across Front’s surface areas
You're a key a pillar of the AI team and Design team—owning alignment, collaborating across pods, sharing knowledge, mentoring teammates, and pushing UX/UI quality across the org.
Hortense Desodt, Product Design Manager
Front AI features like Copilot enable my team members to do their best work.
Front customer
As part of Front’s AI Pod, I helped shape how AI becomes a native part of Front, from vision work to shipped experiences.
Facilitated alignment across multiple teams through workshops, prototypes, videos and vision decks that clarified ownership and accelerated execution.
Defined new interaction patterns for AI-powered experiences (e.g. Suggested Reply, Topics, Assist, Prompt Validator, Suggested improvements).
Partnered with engineering to translate emerging AI capabilities into intuitive, testable product features.
My goal was to bring clarity, turning technical capabilities into experiences users could trust, and aligning multiple teams around one cohesive vision.
Shipped foundational AI features (e.g., Assist, Suggested reply, Topics, Prompt validator, AI Command Center).
Unified multiple pods behind shared visions (e.g., AI Automation, AI Knowledge management), reducing UX fragmentation.
Increased adoption of key AI experiences (e.g., Suggested reply +30×), unlocking new revenue.
Key learnings
Integrating AI into a decade-old product means weaving it into existing systems without breaking what customers already value.
Navigating ambiguity requires strong cross-pod alignment and clear hypothesis framing.
Early implementation accelerates iteration. Design and engineering evolve together.
QA matters more than polished specs. Confidence comes from seeing AI work in product.
